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China Hotel Investment Conference 2016

CHIC2016 Concluded on a High Note, Bringing Together Some 300 Industry Stalwarts
 
    Organized by HVS, the world’s leading hotel and hospitality consulting firm, and co-hosted by China Tourism Academy and Beijing International Studies University, the 12th annual China Hotel Investment Conference (CHIC) witnessed a turnout of nearly 300 delegates.


Themed 'New Era, New Opportunities', the event took place from 11 to 12 May 2016 at JW Marriott Shanghai Tomorrow Square, bringing together hospitality and tourism leaders from over 15 countries. Experts, scholars and industry leaders from home and abroad shared their impressive topics on the situation of hospitality industry, hotel investment and asset management, etc. Some 60 distinguished speakers included Mark Keith, Managing Director - Asia Pacific, HVS Executive Search; Dai Bin, President, China Tourism Academy; Guanghao Zhu, Vice Chairman, Beijing International Studies University; Peter Liew, Chief Operating Officer, Huayu Hotel Group; Kevin Colket, Head of Hotels - Asia, Starwood Capital Asia; Wayne Li, Vice President, Development & Executive Director, Greater China, Accor Hotels Development; Colin Lin, Senior Vice President, Hotel Development, China, Marriott International; Leo Yen, Senior Vice President, Real Estate & Development, China, Hyatt Hotels and Resorts; Kent Sun, Chief Development Officer, InterContinental Hotels Group; Mak Hoe Kit, Chief Investment Officer, Frasers Hospitality Group; Yuki Ren, Associate Investment Director, InfraRed NF Investment Advisers Limited; Tim Hallett, Vice President, Chief Development Executive, Marriott Vacation Club; Greg Yager, Senior Vice President, RTKL; Andrew Xu, Managing Director, Fosun Tourism and Commercial Group cum Alex Xu, Chairman and CEO, GreeTree, Inns Hotel Group, to some a few.
 
Focusing on the hotel leadership appraisal, asset management, operator consolidation and hotel management agreements, brands, investment, places, alternative ownership and property development, the hot topics for this conference included:
 
The discussion of 'Hotel Leadership Appraisal' led by Mark Keith, Managing Director - Asia Pacific, HVS Executive Search; the discussion of 'Asset Management: Owner's Rep - Driving Asset Value' led by Timothy Lin, Owner's Representative, Nan Fung Development; the discussion of ' Impact of Operator Consolidation HMAs' led by Andrew MacGeoch, Partner, Mayer Brown JSM; the outlook of 'Market Overview' released by Daniel Voellm, Managing Partner - Asia Pacific, HVS Global Hospitality Services on behalf HVS and the 'Senior Leadership Panel' led by him; the discussion of 'Domestic Investment: Buy, Build, Hold or Sell?' led by Wang Lihua, Partner, Zhong Lun Law Firm; 'Alternative Ownership: Membership, Fractional & All-Inclusive' led by Paul Dean, Principal, Dean & Associates; the discussion of 'Asset Management: Capital Expenditures (CAPEX) Planning' led by Robby Qiu, CEO, Shanghai Yoland Industrial Co.; and the discussion of 'Outbound Investment: Chasing Yield or Diversification?' led by Chia Kim Huat, Regional Head, Corporate and Transactional Practice, RAJAH & TANN.
 
In his speech themed 'Where's hoteliers' confidence from?', Pr Dai Bin, President of China Tourism Academy, gave an annual observation and reflection of the hotel industry. He made a periodical analysis from three perspectives: market, industry, and management and operation. He addressed that the new era, featuring positive expectation towards tourism and travel market, and confidence on innovation and the supply-side reform would bring about unprecedented opportunities for Chinese hotel industry, which also would be shared by the whole world.


As the blistering pace of hotel development abates, the industry is reorienting itself. How do key players in the market adapt and take advantage of this changed environment? Wayne Li, Vice President, Development & Executive Director, Greater China, Accor Hotels Development, Colin Lin, Senior Vice President, Hotel Development, China, Marriott International, Leo Yen, Senior Vice President, Real Estate & Development, China, Hyatt Hotels and Resorts, Kent Sun, Chief Development Officer, InterContinental Hotels Group and Mak Hoe Kit, Chief Investment Officer, Frasers Hospitality Group were invited to attend the session of 'Senior Leaders Panel: After the Growth Surge - How Much Harder Do Operators Have to Work Now?' led by Daniel Voellm, Managing Partner of HVS Asia Pacific. The burgeoning growth of Chinese middle class and the changes of travelers’ spending habits, national policies and market have created new opportunities and challenges for hotel groups. This panel discussed how hotel groups would shift their focus from more on development of five-star brands in first-tier cities to more diversified development of economic hotels and service apartments.. Now, owners have more choices, and they are concerned more about some details of hotel management contracts, how hotel groups can create more returns and value for them and what functions are included in each standard of hotel brands, not just for a brand to cooperate with hotel groups. Therefore, hotel groups should make proper adjustments and communicate better with owners from their perspectives. Franchise is certainly developing in China's hotel industry, but it is still a new concept for Chinese owners. How hotel groups help owners better understand the franchise standards of a brand and provide specific supporting services will determine the success of a hotel under a franchise contract.


Overseas investments by Chinese firms have hit the headlines. Especially in recent years, with the outbound travel growing stronger and stronger, Chinese investors have remained enthusiastic about investment in and acquisition of overseas hotels, and therefore several big acquisitions have been taken place. Sherman Hung, Managing Director, China Real Estate & Strategic Coverage Head, IBG, DBS Bank Ltd, Hong Kong Branch, Derek Cheung, CEO & Executive Director, New Century Asset Management Ltd, Andrew Xu, Managing Director, Fosun Group and Alex Xu, Chairman and CEO, GreenTree Inns Hotel Group were invited to attend the discussion of 'Outbound Investment: Chasing Yield or Diversification?' led by Chia Kim Huat, Regional Head, Corporate and Transactional Practice, RAJAH & TANN. The panel discussed the motivation behind this trend from a number of player's perspectives. The way to structure overseas investments, deliver value at home and ease of executing a deal was discussed.

 
The topics for this conference also included 'The New Faces - Brand Showcase' presented by InterContinental Hotels Group, Marriott International, Hyatt Hotels & Resorts and Hilton; the discussion of 'Places: Successful Destinations' on hotel design and development led by Christian Low AIA - Hospitality Design and Development Consultant; and 'Property - The Bricks & Mortar of Life-style' led by Dennis Lee, Managing Director at ARCHITECTURE: INNOVATIVE, which is about what are the tools and tricks architects, designers and technical services use to create great spaces that allow flexibility in use and generate the all-important energy that drives the property's performance.

During the conference, we prepared two cocktail parties - the opening reception on a yacht on the Pujiang River and the closing reception in a roof-top garden. The two cocktail receptions provided excellent opportunities for participants to interact face to face, and brought the most unique experiences and rewards for them.

 
The CHIC Organizing Committee, led by Daniel Voellm, Managing Partner - Asia Pacific, HVS Global Hospitality Services, expressed their heartfelt gratitude and appreciation to all partners, sponsors, delegates and participants for their continuous support in making this event yet another success. The Organizing Committee looks forward to welcoming industry leaders to the 13th CHIC in 2017.
 
For more follow-up reports about CHIC, please keep your eyes on CHIC WeChat: CHICfocus.
 
 

 

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